Growing your email list is a constant challenge for most email marketers. The average email list has a churn rate of around 30% every 12 months so to achieve list growth requires a concerted effort. …Read more →
The Orchard are an email marketing services agencybased in Melbourne, Australia.
We help our clients to harness the power of email, delivering creative and insightful email marketing campaigns that achieve results.
Beautiful email design + Rock-solid code = Inbox Perfection. Looking for some ideas for your next email campaign or template? View a selection of our recent work in our email design gallery.
An EDM campaign (Email Direct Marketing) is usually a single targeted message designed to engage the reader and encourage them to perform an action.
A strong, clear message combined with short and sharp copy and …
Deliver a consistent brand message with an email newsletter that compliments your website and sends relevant, targeted information to the right customers.
A well designed email newsletter should communicate a number of key messages to your …
Don’t miss out on your best opportunity to start a dialogue with a newly subscribed member. A well structured welcome email campaign is key to building a successful email marketing strategy.
If you have a lot …
Stay in touch with lapsed members via a targeted re-engagement email campaign.
Re-engaging members who have stopped opening or clicking on your email campaigns is an important part of all good quality email marketing lists.
These are …
Landing page design is critically important in converting site traffic into customers.
A well designed landing page should have a clear aim to present targeted information in a short/sharp message along with a data capture form …
DATA CAPTURE FORMS
It’s important when designing any data capture form to keep conversion at top of mind. If you attempt to capture too much information you can see a downturn in respondents willing to complete the form.
At a …
Our email marketing services, expertise and industry knowledge are second to none in the Australian market and we are uniquely positioned to offer you our insights into building best practice email marketing programs for your business.
EMAIL DESIGN AND PRODUCTION
When it comes to email design, we believe in the principles of user centred creative. This allows us to produce beautiful and functional emails that translate into real business objectives.Read more →
EMAIL STRATEGY AND CAMPAIGN OPTIMISATION
An idea is only as good as its execution. That's why we believe developing a good email strategy and campaign optimisation is the foundation of any successful email marketing campaign.Read more →
EMAIL LIST GROWTH AND LEAD NURTURING
Your email database is one of your most important assets. We work with you to ensure you have a clear acquisition and retention strategy as well as defining best practice goals for managing list hygiene.Read more →
MULTI CHANNEL MARKETING
We understand that emails today need to take a multi channel marketing approach. We can integrate your email campaigns seamlessly into other areas such as web, social, print and mobile.Read more →
MANAGED EMAIL MARKETING SERVICES
The Orchard can act as an extension of your inhouse marketing capabilities. This is where you can benefit from having email marketing professionals manage your entire program.Read more →
DIGITAL STRATEGY AND CONSULTING
Together, we work with you to understand your business and your customers. We will define realistic goals and will develop a bespoke email marketing plan to engage your audience and deliver results.Read more →
"For every $1 spent, $44.25 is the average return on email marketing investment."EXPERIAN
"40% of B2B marketers rated the leads generated by email marketing as high quality."CONVINCECONVERT.COM
Tips, advice and a unique view on the email marketing industry in Australia and abroad.
Having a “mobile friendly” website is no longer an option, it’s practically a necessity given the recent changes adopted by Google’s search ranking algorithm.
In April Google announced it would begin to rank “mobile …Read more →
Integrating Social Media And Email
Social media is here to stay.
Channels such as Facebook, Twitter, YouTube and Instagram are proving to be valuable business tools to communicate to an audience in a very unique and engaging …Read more →