The Orchard are an email marketing services agency
based in Melbourne, Australia.

We help our clients to harness the power of email, delivering creative and insightful email marketing campaigns that achieve results.

Our Work

Beautiful email design + Rock-solid code = Inbox Perfection. Looking for some ideas for your next email campaign or template? View a selection of our recent work in our email design gallery.

Nintendo eDM

EDMS

Engaging character art, combined with a clear message and strong call-to-action deliver a complete brand experience direct to the customers inbox via this custom designed EDM for Nintendo Australia.

OzMatress.com.au

NEWSLETTERS

Deliver a consistent brand message with a newsletter that compliments your website and sends relevant, targeted information to the right customers. This newsletter design for OzMattress incorporates just the right amount of copy vs imagery …

Betfair

WELCOME EMAILS

Don’t miss out on your best opportunity to start a dialogue with a newly subscribed member. A well structured welcome campaign like this one from Betfair is key to the success of a successful email …

Tommy Hilfiger

RE-ENGAGEMENT EMAILS

Stay in touch with lapsed members via a targeted re-engagement campaign. This example from Tommy Hilfiger Australia uses a friendly, personal tone with a single call-to-action to assist with keeping on top of good list …

V/Line

LANDING PAGES

Landing page design is critically important in converting site traffic into customers. This example from V/Line highlights the use of strong branding, concise copy and an easy-to-use data capture form to achieve maximum conversion rates.

Famish'd

DATA CAPTURE FORMS

Desktop, Mobile and Tablet traffic are all catered for in this data acquisition campaign for Famish’d Salad Bar. Instore QR Codes linked to a mobile optimized sign up form and an instant reward (did someone …

WHO WE WORK WITH

OUR SERVICES

Our email marketing services, expertise and industry knowledge are second to none in the Australian market and we are uniquely positioned to offer you our insights into building best practice email marketing programs for your business.

  • "For every $1 spent, $44.25 is the average return on email marketing investment."
    EXPERIAN
  • "40% of B2B marketers rated the leads generated by email marketing as high quality."
    CONVINCECONVERT.COM

EMAIL INSIGHTS

Tips, advice and a unique view on the email marketing industry in Australia and abroad.

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GOOGLE INTRODUCES GMAIL GRID VIEW

Posted in - Email
on April 29th, 2014

Once again, Google is looking to transform the way we read email with the introduction of Gmail Grid View. Instead of sifting through numerous emails looking for that one subject line to entice us, Grid …

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Gmail Image Changes and Open Rates

HOW WILL GMAILS LATEST CHANGES AFFECT YOU?

Posted in - Email
on March 20th, 2014

Back in December Gmail made a significant change to the way it handles images loading in emails. Overnight it decided to no longer require users to download images, and instead opted to download all email …

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