Mobile and email: It’s time to pay attention

Wednesday, July 20th, 2011 Email Marketing, News

Here’s a simple exercise for you marketers. Grab the closest smart phone and load up your company’s last email marketing campaign and answer the following questions:

1. Do you need to resize the campaign in order to read the contents?
2. Do you have trouble clicking on any of the links?
3. Does the email take more than 5 seconds to load?
4. Do the email links take you to a non-mobile version of your website?

If you answered “yes” to any of the above, you’ll want to pay special attention to this article.

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