Monday, April 30th, 2012 Best Practice, Email Marketing, News
We have to admit we love a good infographic. We’ve come across a few great ones of late highlighting the rise and power of email marketing and thought we should share them. Here are 5 great examples:
Thursday, April 26th, 2012 News
Email may not be the most glamorous marketing channel, especially with all the hype surrounding social media, but when it comes to effectiveness and return on investment email is the clear leader.
In a study conducted in 2011 by the Direct Marketing Association‡, email recorded a return on investment of $40.56 for every dollar spent on it. In comparison Search Engine Marketing (SEM) returned $22.24, Internet display advertising generated $19.72 and social media provided $12.71 per dollar.
Friday, April 20th, 2012 Email Marketing, News, Video
With the explosive growth in online video showing no signs of slowing, it’s no surprise that one of the most common questions we get asked is “can I insert a video into my email campaign?”, so we thought it a good time to review the current state of play.
Monday, October 17th, 2011 Best Practice, Deliverability, Email Marketing, News
Bacn – Email That You Want But Not At The Moment
SPAM has long been considered public enemy #1 in the email marketing industry – but there is a new challenger to this crown that you may not yet be familiar with. Introducing BACN.
Pronounced “bacon”, the term was first coined in 2007 and was used to describe opt-in emails that were left unread over long periods of time.
Just like spam, bacn accumulates and clogs up a recipient’s inbox. However, the main difference between bacn and spam is that bacn is something the recipient has subscribed to receive, unlike spam where the sender has typically acquired an email address and emailed the recipient without their consent.
According to a recent article by Mashable, bacn accounts for almost 70% of a recipient’s delivered email and its growing occupation of inbox territory has had a direct and negative impact in industry wide open rates.
In this article, we look at the current trends associated with bacn and steps marketers should be looking to take to combat open rate attrition.