Back in December Gmail made a significant change to the way it handles images loading in emails. Overnight it decided to no longer require users to download images, and instead opted to download all email …Read More →
Posts in the Category: Email
Balancing subject line length and coming up with something catchy can be frustrating. Much like writing a tweet, one of the challenges is formulating an enticing phrase with a limited number of characters.
But how long …Read More →
Are you sending mobile optimised emails? Here’s a simple exercise for you marketers. Grab the closest smart phone and load up your company’s last email marketing campaign and answer the following questions:
• Do you need …Read More →
SPAM has long been considered public enemy #1 in the email marketing industry. But there is a new challenger to this crown that you may not yet be familiar with. Introducing BACN.
Pronounced “bacon”, the term …Read More →
With the explosive growth in online video showing no signs of slowing, it’s no surprise that one of the most common questions we get asked is “can I insert a video into my email campaign?”, …Read More →
Email return on investment best amongst all marketing channels
Email may not be the most glamorous marketing channel, especially with all the hype surrounding social media, but when it comes to effectiveness, email return on investment …Read More →
The holiday season is upon us once again, and so begin’s the annual Xmas email marketing challenge. It takes every trick in the email marketing book to try and maintain decent open and click through rate …Read More →
Incorporating subject line symbols (such as a ❤ or a ☺) into an email campaign is a great way for your email to stand out from the pack.
However, a lot of marketers are apprehensive about using subject …Read More →
The email subject line is an important factor that greatly influence open rates and engagement. However when it comes to putting a marketing email together, most of the planning and development goes into the content …Read More →
It’s no secret that building your email database is a key strategy to growing your business, both online and offline. Good list growth requires constant attention, and strategies, to ensure that you’re gathering new leads …Read More →