Posts in the Category: Email

SUBJECT LINE LENGTH AND OPEN RATES

By Posted in - Email on March 18th, 2014 0 Comments Subject Line Length

Balancing subject line length and coming up with something catchy can be frustrating. Much like writing a tweet, one of the challenges is formulating an enticing phrase with a limited number of characters.

But how long …

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MOBILE OPTIMISED EMAILS

By Posted in - Email & Mobile on October 16th, 2013 0 Comments Mobile Optimised

Are you sending mobile optimised emails? Here’s a simple exercise for you marketers. Grab the closest smart phone and load up your company’s last email marketing campaign and answer the following questions:

• Do you need …

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BACN, THE OTHER KIND OF SPAM

By Posted in - Email on October 16th, 2013 0 Comments BACN

SPAM has long been considered public enemy #1 in the email marketing industry. But there is a new challenger to this crown that you may not yet be familiar with. Introducing BACN.

Pronounced “bacon”, the term …

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VIDEO IN EMAIL

By Posted in - Email & Video on October 16th, 2013 0 Comments Video In Email

With the explosive growth in online video showing no signs of slowing, it’s no surprise that one of the most common questions we get asked is “can I insert a video into my email campaign?”, …

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EMAIL RETURN ON INVESTMENT ANALYSIS

By Posted in - Email on October 16th, 2013 0 Comments Return On Investment

Email return on investment best amongst all marketing channels

Email may not be the most glamorous marketing channel, especially with all the hype surrounding social media, but when it comes to effectiveness, email return on investment …

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XMAS EMAIL MARKETING

By Posted in - Email on October 9th, 2013 0 Comments

The holiday season is upon us once again, and so begin’s the annual Xmas email marketing challenge. It takes every trick in the email marketing book to try and maintain decent open and click through rate …

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SUBJECT LINE SYMBOLS FOR EMAIL

By Posted in - Email on August 27th, 2013 0 Comments

Incorporating subject line symbols (such as a ❤ or a ☺) into an email campaign is a great way for your email to stand out from the pack.

However, a lot of marketers are apprehensive about using subject …

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EFFECT OF KEYWORDS IN THE SUBJECT LINE

By Posted in - Email on August 1st, 2013 0 Comments Keywords

The email subject line is an important factor that greatly influence open rates and engagement. However when it comes to putting a marketing email together, most of the planning and development goes into the content …

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