EMAIL STRATEGY AND CAMPAIGN OPTIMISATION
“An idea is only as good as its execution. That’s why we believe developing a good email strategy and campaign optimisation is the foundation of any successful email marketing campaign.”
EMAIL STRATEGY EXPERTS
The Orchard have years of experience developing email strategy for some of Australia’s best known brands. Our deep understanding of email as a marketing channel, whether siloed or integrated, enables us to produce a full-scale email strategy at any stage of your communication process.
THE PURPOSE OF EMAIL STRATEGY
Our approach to email strategy focuses on all the elements of the customer lifecycle:
By focusing on these stages, we are able to combine our expertise in email creative, database/customer management and content creation to achieve business objectives.
AN ORGANIC EXPERIENCE
A campaign strategy should be fluid, as opposed to being rigid. Therefore post-campaign analysis and campaign optimisation is an important factor in ensuring your email strategy is producing results.
We’re able to provide feedback beyond standard open rates and clicks through, providing deeper insight into the trends and opportunities. This includes audience segmentation, content hot-spotting, brand advocacy, campaign timing and behavioural analysis.