MULTI CHANNEL MARKETING
“We understand that emails today need to take a multi channel marketing approach. We can integrate your email campaigns seamlessly into other areas such as web, social, print and mobile.”
INTEGRATING EMAILS IN MULTI CHANNEL MARKETING
By adopting a multi channel marketing approach with email, customer-centric messages can be delivered no matter how or when your customers interact with your brand.
We facilitate more engaging customer interactions by implementing technologies and platforms that analyse customer behaviour. Delivering more tailored or even highly personalised dynamic email that sources content based on interactions with external and digital touchpoints such as social, website, call centre or retail can lead to materially higher campaign results. Using these technologies sees email evolving from a traditional push strategy, into behavioural orientated messages, delivering the right message to the right consumer at the right time.
This allows email to play an integral role in increasing the conversion points in various stages of the consumer life cycle from prospect to acquisition right through to retention and informs acquisition and campaign effectiveness as well as lifetime value metrics.
We can integrate campaigns using the following platforms and technologies:
Web, Mobile, Social, Print, QR Codes, SMS, Direct Mail
PLATFORM AND INTEGRATION
The Orchard are experienced in working with various tools and technologies to help you achieve a better multi channel marketing approach. If such tools are not currently available, we are able to recommend platforms or technologies that suit your specific needs and budget requirements.
We’ll analyse your current email marketing strategy and look for opportunities to enhance content delivery through your available channels.
Seamless digital campaign integration across social, search and email elements is a brand and consumer expectation which is often let down by poor email execution, particularly on mobile. At the Orchard, we’re proud of our unique approach to email, which facilitates a seamless experience across digital devices including tablets, mini-tablets and smartphone mobiles. Email experienced on mobile is no longer a problem to be solved, it’s a seamless interaction for customers to enjoy.