It’s important when designing any data capture form to keep conversion at top of mind. If you attempt to capture too much information you can see a downturn in respondents willing to complete the form.
At a bare minimum you need to capture email address and first name – any other fields you need to think very carefully about as asking for too much information can often have a negative effect on the campaign success.
You also need to ensure that desktop, mobile and tablet traffic are all catered for by optimising the user experience to make it easy to read and simple to navigate on any device.
Take a look at some of our recent mobile optimised data capture forms: