Landing page design is critically important in converting site traffic into customers.

A well designed landing page should have a clear aim to present targeted information in a short/sharp message along with a data capture form to acquire customer leads and generate the ability to follow up with more targeted messaging.

Mobile optimised, responsive landing pages are key especially when driving traffic from a mobile optimised email campaign to produce a seamless user experience.

When designing your landing pages think about utilising strong branding, concise copy and an easy-to-use data capture form to achieve maximum conversion rates.