Don’t miss out on your best opportunity to start a dialogue with a newly subscribed member. A well structured welcome email campaign is key to building a successful email marketing strategy.

If you have a lot to say, consider developing a Welcome Series of emails to help educate them about your brand and gradually build a relationship with them before you start to push promotional offers to them.

Get it right and your Welcome email could turn out to be your highest-performing email you will ever send – so make sure it deliver’s a great first impression every time.

Need help building a Welcome email strategy or building your best Welcome email? Read our article on creating the Perfect Welcome Email