Posts Tagged with: Engagement

GMAIL DELIVERABILITY

By Posted in - Best Practice & Email on March 9th, 2017 0 Comments The Orchard Agency Gmail Icon

How to improve Gmail Deliverability

Globally, Gmail is one of the largest and most popular email platform segments. According to Litmus, Gmail consistently ranks in the top 3 most widely used email providers. For many B2C …

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SUBJECT LINE LENGTH AND OPEN RATES

By Posted in - Email on March 18th, 2014 0 Comments Subject Line Length

Balancing subject line length and coming up with something catchy can be frustrating. Much like writing a tweet, one of the challenges is formulating an enticing phrase with a limited number of characters.

But how long …

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VIDEO IN EMAIL

By Posted in - Email & Video on October 16th, 2013 0 Comments Video In Email

With the explosive growth in online video showing no signs of slowing, it’s no surprise that one of the most common questions we get asked is “can I insert a video into my email campaign?”, …

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SUBJECT LINE SYMBOLS FOR EMAIL

By Posted in - Email on August 27th, 2013 0 Comments

Incorporating subject line symbols (such as a ❤ or a ☺) into an email campaign is a great way for your email to stand out from the pack.

However, a lot of marketers are apprehensive about using subject …

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EFFECT OF KEYWORDS IN THE SUBJECT LINE

By Posted in - Email on August 1st, 2013 0 Comments Keywords

The email subject line is an important factor that greatly influence open rates and engagement. However when it comes to putting a marketing email together, most of the planning and development goes into the content …

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