Email Copywriting
Why be Apples and Oranges when you could be Dragon Fruit?
Your email copy should do more than just fill space – it should inspire action, build connections, and drive measurable growth. Whether it’s a lead nurture sequence, sales campaign, or post-purchase follow-up, well-crafted messaging makes all the difference. The right words create urgency, spark engagement, and guide customers toward conversion.
At The Orchard Agency, we recognise that email is its own medium. Therefore, we take a data-driven, audience-first approach to email copywriting, ensuring every subject line, sentence, and CTA is optimised to increase engagement, clicks, and sales.
47% of people open emails based on the subject line alone.
We deliver on-brand, valuable, entertaining and informative content to your customers. Email is a conduit to your website, and engaging copy is the enticing exotic fruit that subtly encourages your customers to click-through again and again. We connect with your customers in a language they understand driving opens, clicks, and ultimately sales and brand loyalty.

The Power of Email Marketing
The difference between good and great when it comes to email copy is the difference between a campaign that’s flying and one that is struggling to deliver. Understanding your audience’s goals, values, and unspoken drivers can be the difference between your emails being opened or sent to the bin.
Every subject line, call-to-action, and piece of content should build trust, increase engagement, and guide your audience toward conversion.
Our expert email-focused copywriting service deliver craft data-driven, high-converting 100% human created messaging that turns subscribers into loyal customers – helping you sell more, retain more, and engage better.
Smashing apathy barrier 47% Higher Open Rates
Emails with compelling subject lines see 47% more opens. (Source: Campaign Monitor, 2024)
2X Click-Through Rate Boost
Emails with clear, action-driven copy achieve double the clicks. (Source: HubSpot, 2023)
Conversions Increase by 35%
Personalised, well-crafted email copy can lift conversion rates by 35%. (Source: MarketingSherpa, 2023)
What Our Clients Say
Ellus & Krue
“Many, many agencies talk the talk but fail to deliver. The Orchard is not like ‘the many’.
If you're looking for someone to get your email marketing sorted (and done beautifully) then The Orchard should be your email marketing partner of choice.”

Swiss Line Cosmetics
"The Orchard is one of the best email and design agencies you will find in Australia. They helped Swissline Cosmetics transform our email marketing and lead management and helped us drive significant e-commerce growth."

Starward Whisky
"The team at The Orchard Agency are a true extension of our business. Subject matter experts that have delivered exceptional results and brought a whole new level of knowledge into our marketing automation efforts. Highly recommend."

Veneziano Coffee Roasters
"We engaged The Orchard Agency to assist with our email marketing strategy and campaigns. Their team have provided great strategic advice, technical support and ultimately strong campaign performance for our online coffee business. They are a highly valued partner."

Make It Mine
"I have worked with the team at The Orchard Agency for a number of years now. From integration through to campaign delivery, their product and industry knowledge is second to none. They're an absolute pleasure to deal with and extremely thorough in the high level of support provided."

Edible Beauty
"The Orchard have been invaluable for email marketing support for our business. They are not only highly responsive and professional, they provide us with very effective advice and email marketing strategies. I would highly recommend their services."

Skin Matrix
"We cannot recommend The Orchard Agency highly enough, the team have helped our e-commerce email automations with highly engaging and professional and on point email designs. I love brainstorming our monthly marketing campaigns and creating new marketing opportunities that creates a more impactful customer relationship. Thanks guys!"

Light My Bricks
"The Orchard have played a massive role in helping up our digital marketing game, particularly from an email marketing perspective. From their creative, strategy and execution - they've done a bang up job helping us transform from startup to a globally recognised brand."

Daily Jocks
"Fantastic Email Marketing agency, we saw a positive return on investment within the first month of reworking our Klaviyo flows. Graphic design & copywriting of emails is very engaging and tailored to fit our audience."

Moxie
"Every time we have an interaction with The Orchard Agency, I always think to myself "where have they been all my life?!" What I appreciate most is that they not only have the tech know-how, but also stellar EDM design and copywriting capabilities that really work for our brand. Couldn't be happier!"
