In case you haven’t heard, MailChimp has announced that as of March 21, 2019, they are discontinuing their Shopify integration and removing MailChimp for Shopify from their marketplace.
For current users of the two platforms, the integration will continue to function until May 12th 2019, and then the integration will stop working altogether and businesses will then need to choose a new third-party integration to connect their accounts.
We understand that this announcement may cause distress for users, however, there are still a number of great MailChimp alternatives for Shopify store owners.
As an email marketing and marketing automation agency, we thought we would lend a helping hand.
Despite MailChimps overwhelming popularity, the platform is far from extraordinary. Here are three great platforms that can be used as MailChimp alternatives for Shopify stores.
Our Top 3 MailChimp Alternatives
Overview of Klaviyo
Klaviyo is a US-based email marketing platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.
The platform is an easy to use, centralised and cloud-based marketing system that allows eCommerce marketers to efficiently and effectively monitor, target, personalise and optimise their email marketing campaigns, including email and Facebook and Instagram campaigns. The marketing system includes segmentation, site tracking, autoresponders, 360-degree customer profiles, custom activity fields, drag-and-drop email designs, ROI-based reporting and more. Klaviyo is our top Mailchimp alternative for Shopify.
Klaviyo Features:
- Powerful Segmentation
- One-click integrations and API for custom integration
- Facebook Advertising
- ROI-based reporting
- Real-time tracking
- Website tracking
- Built-in autoresponders
- Dynamic data blocks
- Personalized emails and product recommendations
- Custom activity fields
- Responsive email templates, drag-and-drop email design
- Triggered emails
- Email newsletters
- Automated list imports
- Signup forms and popups
- AB Testing
- Order follow-ups
- Welcome emails
- Customer profiles
- Abandoned cart series
- Order follow-ups
- Smart sending
- Signup forms and popups
Klaviyo Integrations
Klaviyo integrates with a variety of platforms including Shopify Plus, Magento, WOO Commerce, BIG Commerce, Shopify, CV3, Spreecommerce, Volusion, Opencart, AwsMarketplace, Aftership, Celery, Stickystreet, Facebook, Eventbrite, Segment, Recurly, Stripe and more.
Click here to register for your Free Klaviyo Account.
Overview of Dotdigital
Dotdigital is an email marketing platform that is simple, user-friendly and robust designed to meet the needs and requirements of top email marketing professionals. With its incredibly friendly user interface, Dotdigital lets users build emails, automate the marketing processes, test and send emails in just minutes – a fantastic MailChimp alternative.
Dotdigital Features:
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event-Triggered Email
- Image Library
- Landing Pages/Web Forms
- Mailing List Management
- Mobile Optimized Emails
- Reporting/Analytics
- Subscribe/Unsubscribe
- Template Management
- WYSIWYG Email Editor
Dotdigital Integrations:
Dotdigital offers the following integration options: Magento, Shopify Plus, WooCommerce, BigCommerce, Salesforce, Microsoft Dynamics and more.
SmartrMail
Overview of SmartrMail
SmartMail is an Australian-based email marketing platform that provides “done for you” email marketing solutions that help eCommerce companies send highly personalized email campaigns with automated product recommendation emails, easily automated flows, drag-and-drop builder, smart segmentation, sales reporting & email stats and integration across a number of platforms.
SmartrMail Features
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Drip Campaigns
- Dynamic Content
- Event-Triggered Email
- Mailing List Management
- Mobile Optimized Emails
- Reporting/Analytics
- Subscribe/Unsubscribe
- Template Management
- WYSIWYG Email Editor
SmartrMail Integrations
The SmartrMail app integrates instantly with the leading eCommerce platforms including Shopify, BigCommerce, WooCommerce, Neto, Justuno, Wisepops and Sumo.
Conclusion
Although Mailchimp is discontinuing their integration on the 12th of May 2019, it doesn’t mean that Shopify owners are left stranded from an email marketing and marketing automation perspective.
Klaviyo, Dotmailer and SmartrMail are all great MailChimp alternatives that provide far greater control over customer lead nurturing than Mailchimps current offering. This discontinuation is an opportunity for eCommerce marketers to review their current email marketing platforms and strategies.
If you need assistance selecting and implementing the right platform for your business, make sure you get in touch with The Orchard Agency. We’re always here to help!
