Email Marketing has long been recognized as the powerhouse performer among all digital marketing channels. In fact, 96% of all Australians own at least one email address and the average person checks their emails 15 times per day*. This penetration rate, combined with emails ability to target highly interested individuals with unique, personalised content, provides marketers with a return on investment (ROI) of over $38 for every $1 spent – far exceeding all other digital marketing channels.
Email also continues to be the preferred marketing channel to receive promotional content with over 72% of customers preferring it over social media at just 17%. It’s extremely cost-effective, highly customizable and most importantly – it’s action-oriented, so it allows you to develop sophisticated sales funnels and lifecycle marketing journeys so you can engage and convert your customers at every stage of your relationship.
EMAIL DESIGN &
When it comes to email creative, we believe in the principles of user-centred design. This allows us to produce beautiful and functional emails that translate into business objectives. All email creative produced by The Orchard is hand coded with love by our team of HTML email experts and tested across the top 30 most widely used email platforms, including for mobile optimised environments.
Our ability to create mobile optimised emails allows us to adapt your communications, no matter how your customers choose to engage with your brand, whether it’s across tablets, mini-tablets, mobile or desktop.
EMAIL STRATEGY &
Our approach to email strategy focuses on all the elements of the customer lifecycle: Acquisition, Retention and Activation. This focus allows us to combine our expertise in email creative, database/customer management and content creation to achieve your business objectives.
EMAIL LIST GROWTH
We’re strong advocates of quality over quantity and that underpins our ideology in developing list nurturing strategies for our clients. We work with you to ensure you have a clear acquisition and retention strategy as well as defining best practice goals for managing your list hygiene.
We can assist in freeing up internal resources, or by acting as an email marketing centric extension of your team by taking on the work involved in developing a campaign from concept to launch. Whether it’s strategy, creative or execution – The Orchard can assist at any point in a campaign’s development.
We’re highly experienced at getting the best outcomes from dozens of email platforms, so no matter which one you currently use you’re assured we’re experienced with it. Not sure which one is best for your business needs? Just ask us.