Marketing Automation That Increases Engagement & Conversions
Email marketing is most effective when it’s timely, relevant, and personalised.
However, manually sending the right message to the right customer at the right time isn’t scalable. Marketing automation solves this problem, allowing brands to engage customers based on behaviour, preferences, and past interactions.
At The Orchard Agency, we help businesses of all sizes implement advanced automation strategies that drive higher engagement and more conversions. Whether you need cart abandonment flows, post-purchase sequences, or personalised nurture/drip campaigns, we design high-performing automated workflows that save time, increase efficiency, and improve customer retention.
The average email marketing ROI is $38 for every $1 invested.
Prior to engaging your database, we perform an email audit and customer analysis to understand your buyers’ demographics, behaviours and pain points, which underpin every campaign and automated sequence that follows.
Customers are 138% more likely to shop online if they receive an email.
Database management, segmentation and list hygiene are also central to the long-term success of an email marketing strategy, which should encompass all elements of the customer lifecycle, from acquisition and activation to retention. Also, we’ll often supplement email with SMS marketing support to make sure we’re utilising all customer touchpoints for your brand.
Campaign segmentation can increase revenue by as much as 760%.
Once we get to know your brand, your goals and your audience, our strategy guides what email marketing looks like for your brand. Each campaign and sequence is then designed and written by our team of in-house creatives, all while you enjoy the fruits of our labour – an engaged database.
Marketing Automation Works Smarter, So You Don’t Have to Work Harder
Many brands still rely on one-size-fits-all email campaigns, missing opportunities to engage customers at the right time. Without automation, businesses struggle with low engagement, wasted resources, and lost revenue because their emails lack personalisation and relevance.
With behaviour-based automation, brands can send hyper-relevant emails triggered by real customer actions. Automated workflows keep your audience engaged, nurtured, and primed for conversion without requiring constant manual effort.
At The Orchard Agency, we help brands implement and optimise automation strategies, making email marketing more effective, scalable, and personalised.
Automated Emails Generate 320% More Revenue
Triggered emails outperform standard campaigns significantly. (Source: Salesforce, 2024)
Open Rates Are 70.5% Higher for Behaviour-Triggered Emails
Relevant messaging leads to better customer engagement. (Source: Campaign Monitor, 2023)
Businesses Save an Average of 6+ Hours Per Week with Email Automation
Freeing up internal resources allows for greater focus on strategy and growth. (Source: HubSpot, 2024)
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